Hi. I'm Flora and I started Violet and Percy in October 2013. After being a stay-at-home mum for eleven years and finding myself with some free time once my youngest started secondary school, it was time for a new challenge.
What started as a small idea to open an online shop which incorporated my love of style, photography and interiors soon became a success and an absolute passion of mine.
I am a 'one woman band' in the truest sense and do everything myself - from packing up orders to designing my website (I've even taught myself to code!).
I love sourcing beautiful homewares and gifts, and designing my own range of prints, clothing and candles. My mantra has always been that I'll only stock products that I'd have in my home or give to a best friend as a gift.
As well as the shop, there is also an online magazine which features a bit of everything - travel, fashion, food and culture.
And finally, The Lie In is a regular newsletter delivered direct to your inbox with my personal recommendations of podcasts, clothes, food, tv and so much more. You can sign up here if that sounds like your cup of tea!
I hope you find what you're looking for!
Thank you for visiting.