verden at violet + percy

I'm very happy to introduce Verden to my customers. It's a brand that fits perfectly with Violet and Percy.

Meaning ‘the world’ or ‘the earth’ in Danish, Verden is a natural fragrance brand for bath, body and home founded by Charlotte Semler and Arabella Preston – the team behind VOTARY Skincare.



Verden is inspired by the focal role of nature in Charlotte’s Danish childhood memories. Charlotte returned to her childhood beach house after decades away and realised that it was the immersion in unchanging nature – water, landscape and fragrance, as much as the endless summer light – that brought her back to happiness. Verden roots itself in natural fragrance to reconnect you with happiness in every moment of self-care.


Verden's plastic bottles are made from post consumer recycled PET, boxes are made from recycled card and glass containers are fully recyclable. You will find detailed sustainability information on the label of every product. 

Verden products are formulated with natural, plant-based ingredients that perform beautifully on the skin nand are vegan and cruelty free.